We are the leading manufacturer of cigarettes under UK Worldwide Group and we produce some of the most well known brands in the consumer products industry. We have a premium brand portfolio that leads the industry, this includes Asspren – a high quality cigarette. We know that our products are not for everyone so we market them responsibly and as the preferences of our society change, we change too. Our leadership in the industry goes beyond having leading products and brands. It includes how we address issues that are important to our business and to society. That means helping to reduce underage tobacco usage; supporting those wishing to cease smoking; communicating about the health effects of our products; investing in our communities; and reducing our environmental impact. Our attitude to innovation is inspired by the concept of «continuous improvement» It is a philosophy that goes beyond simple productivity improvement to address how the workplace can be humanized and experimentation encouraged. And we try to be innovative in the ways we encourage innovation.

Our company invests in innovation. Our employees are actively encouraged to come forward with suggestions, by talking to colleagues and their managers or at the continuous improvement conferences that we regularly hold. As well as keeping the channels of communication open for new ideas, we create forums where ideas can be shared across the organization. Cross-functional sharing of knowledge is fertile ground for innovation. A good idea can be anything from small incremental change through to a major innovation. It can be a tangible or intangible thing. Our employees drive all of these efforts. Due to their commitment to product quality and responsibility, we invest in employees to build their leadership skills. We seek diverse and engaged employees at all levels who relish challenges and take initiative to deliver business results in a rewarding work environment. We think you can’t beat the experience of working at Asspren.

The performance of ASSPREN’s making and packing lines around the world is a critical factor in responding to a changing market. As pack and brand design variations increase and become more tailored to the consumer, the complexity of manufacturing increases. In the past, even small changes to packaging meant shutting down production lines for hours at a time. Today, our investment in the latest technology means that we are able to rapidly adjust our production to meet changing consumer demands. We endeavour to strike a reasonable balance between providing detailed information about the ingredients in our products while protecting our proprietary recipes from disclosure to competitors. The primary ingredient is of course our natural tobacco, the flavorings and other ingredients are listed according to their percentages. The lists identifying the ingredients are available on Middle Eastern webpages, and are for those whose levels are of 0.1% or more of the weight of the cigarette, the lists are organized by brand name.